Food Rich List: Instagram may earn famous chefs up to $226,800 each year.

Influencers on social media are not a new phenomena, but the launch of Instagram in 2010 provided a whole new market for marketers to tap into and leverage. Influencers no longer had to create content for YouTube videos, the first significant influencer platform; they could just snap a fast photo of their Starbucks or newest fashion purchase, add a filter, and a snappy message, and their work was (almost) done!

The Instagram we use now, on the other hand, has fundamentally transformed influencer-brand relationships, making influencer marketing worth over $10 billion by 2020*. Instagram stories, IGTV, reels (Instagram’s equivalent of TikTok), and the introduction of business accounts have made it even simpler for companies and influencers to collaborate on the platform, enabling influencers to make a significant sum of money.

Instagram has a vast range of influencers; beauty, gaming, fashion, lifestyle, sport, travel, and the list goes on! At The Ellellekitchen.com, we are particularly interested in the world of food influencers, namely how much money they make from their social media celebrity.

We were curious as to how much the top food influencers and celebrities make each year from sponsored posts on the site, so we took publicly accessible data and analyzed the influencers’ postings from the previous 12 months to build the Food Influencer Rich List. The data takes into account how much each influencer or celebrity makes every sponsored post they upload**, as well as how many paid posts they uploaded in the last 12 months, to calculate their yearly revenue from Instagram.

The influencers making the most money off of their Instagram posts are:

(Influencer, Instagram handle, followers, annual revenue)

Yumna Jawad, @feelgoodfoodie, has 2.3 million Instagram followers. $226,800

2. Rosanna Pansino, @rosannapansino, has 4.4 million followers on Instagram. $108,000

3. Yolanda Gampp, @yolanda gampp, has 2.8 million followers on Instagram. $80,400

4. Mariam Ezzedine, @cookinwithmima, has 2.2 million followers on Instagram. $54,000

Gordon Ramsey, @gordongram, has 10.3 million followers. $21,600

Kevin Curry, @fitmencook, has 1.6 million followers on Instagram. $19,500

Hannah Hart (@harto) has 1.1 million followers. $17,400

@chefaz, Andrew Zimmerman, 877k followers $6,300

Brad Leone, @brad leone, has 888,000 followers. $4,400

$10,500 Molly Baz, @mollybaz, 607k followers

Feel better, foodie. Yumna Jawad is at the top of the Food Influencer Rich List after posting 42 sponsored articles and costing $5,400 each post in the previous year. Incidentally, that is 10 times more than celebrity chef Gordon Ramsay, who made just $21,600 from paid Instagram posts over the previous 12 months, which is expected given that he only submitted one sponsored photo. With a net worth of $63 million***, we don’t believe he’ll be too upset.

The price per post seems to be the decisive factor in how much money you may make on Instagram; Rosanna Pansino earned $108,000 in the last year despite only publishing 10 sponsored photos. However, Yolanda Gampp earned just $80,400, $28,400 less than Pansino Gampp, who would need to submit 16 sponsored articles in a year to knock Pansino out of second position.

According to recent estimates, Instagram is the most popular medium for influencer marketing, with 87% of firms utilizing it for social media campaigns*. Additionally, more than half (55%) of firms that deal with influencers have a dedicated budget for content marketing, with a quarter (26%) spending $50,000 or more on this kind of marketing in particular*.

If you believe you have the abilities and business knowledge to become a culinary influencer but lack the millions of followers to back it up, don’t worry! According to our research, influencers with fewer followers can actually be more successful in terms of engagement rates (important if you want to earn commission on any of your sponsored posts); studies show that those with less than 1000 Instagram followers have engagement rates of 7.2%, while those with 100,000+ followers have rates of only 1.1%*.

Obviously, there are several methods to generate money online, notably on Instagram. Whether you’re a seasoned micro-influencer or a want tobe Yumna Jawad, what matters is that you appreciate what you’re doing and believe in it.

This list demonstrates the importance of influencers in the food industry and community. It’s maybe predictable given the popularity of social media platforms, but the sums paid to top influencers were really eye-opening!

Because of the pandemic’s worldwide lockdowns and limitations, many individuals have had the opportunity to be creative in their kitchens. Even if you don’t want to be a food influencer, everyone begins with cooking, and it’s something we want to foster at The Ellellekitchen.com. This year’s Food Influencer Rich List is more than simply educational; it’s a testimony to where hard work and practice can bring you!

influencer-marketing-benchmark-report-2020influencermarketinghub.com*https:

foodnicheinstagram-rich-listblogwww.hopperhq.com**https:

things-you-probably-didnt-know-about-gordon-ramsay#:~:text=As%20of%202019%2C%20Ramsays%20personal,reported%20to%20be%20%2463%20millionwww.insider.com***https: